![]() Information overload happens quickly in an email. The lead should be able to glance at your email and know within five seconds the value it provides to them. This is not the time to worry about fonts, or adding images or custom HTML. Your first email's topic could be " selling the importance of data backup software to your management team." Speak directly to the problem your lead is trying to solve. For example, if your lead downloaded a FAQ white paper on data backup software, they are likely near the top of the funnel, researching a future purchase. Keep the content of your email tied directly to the topic the lead initially converted on. Put yourself in your lead’s shoes when creating your emails, as they are bombarded by messages all day long. Focus on one relevant topic per email.Įach nurturing email should be focused around one topic and include a call to action. Continue teaching your leads something new, and they will be more than happy to receive your emails and continue engaging with your business. ![]() For example, if you sell data backup software, your first nurturing email might focus on the "top six considerations to make before purchasing data backup software.” Remember, you are an expert within your industry. Think of your lead nurturing emails as mini blog posts. The first priority is to make sure you have something valuable to teach your leads. ![]() Provide valuable content with expert insights. Follow these best practices to make them work best for you: 1. Using emails to nurture your relationship with potential leads can be highly effective. Building that relationship needs trust, understanding, and consistency. The process of lead nurturing occurs over some time with your continuous effort.
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